I’ve been immersed in social media since I created my first Instagram account at 15 against my parents wishes. The platform had only been out for about a year, there were no videos and every post was still a grainy, heavily filtered square. By 17 I had my first point & shoot camera that I used to produce a YouTube vlog series about the yearly musical while performing in the show, managing the hair & makeup and atteding class (most of the time). I studied photography, videography & the algorithm more than my textbooks and knew that social media would be a permanent part of our lives.

Over the course of the next decade, I realized that my obsession with life online stemmed from a desire to make regular life look and feel like a movie. Maybe it’s a need to romanticize, or perhaps it’s simply delusion, but either way I’m compulsively driven to create & capture beauty. This mindset has led me to reject the casual, phone-centric content that’s saturated our screens and develop a look as close to film as possible while maintaining a kit light enough to be able to stay nimble. I believe in making social media beautiful.

Lately, I’ve been creating for a michelin starred restaurant, their bakery next door and their farm upstate. Before that I freelanced for several years and worked with a variety of niches including retail, beauty, food/beverage, design & lifestyle. Through everything I’ve learned to be decisive, quick on my feet & efficient. I love what I do and want to show the world how much you love what you do. Thank you for reading a bit of my story, I hope we get to talk soon.